Hands-on senior executive, experienced in all aspects of business from startup to
implementation of business models and managing sales and P&L. Managed groups in
sales & marketing, operations, business development, websites/ portal management &
marketing, search engine marketing, program management, staffing, setting up
Offshore teams for software project development, purchasing and customer service.
Experience:
MD & CEO at Ornus Web Solutions Pvt. Ltd. August 2011 - Present
Ornus is focused on providing Solution using Internet Technologies. Primarily, it offers Web Design & Development Services (from the basic websites to e-commerce sites to portals to responsive web design based websites), the entire range of Online Marketing Services (SEO, SEM, SMO, SMM, email Marketing) as well as Online Reputation Management (ORM).
It also offers Branding Solutions in the field of designing brochures, standees, advertisements, hoardings, etc.
Responsibilities include P&L management, Strategy, Sales & Marketing, Finance & Funding, Recruitment, Processes and Training.
VP – India, Logix Microsystems Limited. (CEO, Carazoo.com) October 2006 –August 2011
Logix Microsystems Limited – the world's largest supplier of Automotive Animations is a listed BSE & NSE company and was ranked amongst the ET 500 companies and a three time awardee of “Tech Fast 500” an award given to Asia’s Fastest Growing 500 Tech Companies by Deloitte. Over 14 years since its inception, the company has established itself as an IT product company and a niche player in the automotive segment. Logix's key operations are focused on the automotive sector, predominantly the US auto sector and now the European and Indian automotive sectors.
It offers products and services such as: Online Virtual Stores (Customized Websites with Interactive Animations); Online Marketing, Training to convert Internet Leads to Sales, Lead Management Solutions, & CRM products and services, Online Media Services, Stock Photography and Animation under the brand name izmocars. In August 2007 Logix launched Carazoo.com, India's First & Only Automobile Portal with Interactive Animations. Soon after joining Logix, Pankaj took charge of Carazoo.com to design, develop, and position the enterprise as India's First Automobile Portal with Interactive Animations. A hands-on manager; to his new responsibilities Pankaj brought with him unique strengths in conceptualization, creativity and design that were instrumental in successfully redesigning and re-engineering Carzoo.com from a mere car website to a full-fledged portal.
It was awarded by PCWorld the best designed website for 2008 in the automotive sector and also won the “Website of the Year 2008” award amongst the automotive websites of India. Carazoo is also a Google India case Study on the effective use of Google Adwords program for Online Marketing.
Pankaj took up an internal challenge of launching India’s First Mobile based Automobile Portal, and from conception to launch, met it in just one week. The Mobile website- Carazoo.mobi is one of the few Indian mobile websites which is complaint with global standards with 5/5 rating by “readymobi.com” and can be accessed by over 4000 cell phone models.
At Carazoo.com, he also oversaw recruitment, marketing and promotion of the Portal. He was responsible for introducing the concept of Virtual Showrooms and Online Marketing Services to Indian Car Dealerships. His efforts paid off and today Carazoo is one of the largest suppliers of Virtual Showrooms and Online Marketing Services to the Indian Auto Industry and has over 200 dealerships as clients.
He was also instrumental in launching Turkey’s First Car Portal with Interactive Animations which received rave reviews from the Turkish Auto Industry.
His vast experience across all functions of a business from start-ups to implementation of business models, as also in sales & marketing, business development, program management, customer service and P&L responsibility enabled Pankaj in helping build the critical mass at Carzoo.com.
Director at Advance Computer Services Limited December 2000 - March 2006
Successfully led ACS India’s growth into a multi skilled organization with Tier 1 clients and offices in several Indian cities. The main challenges were creating a professional work culture and employee retention programs that ensured that the company had an experienced management team and depth in programming knowledge.
The key achievements were:
• Took the company from a start up operation to an established player in the contract staffing /staff augmentation business • Responsible for P/L • Set up a process driven Offshore Delivery Center for US projects “off shored” by the US office • Opened new accounts and managed all relationships with key clients • Created Human Resources, Recruiting and Compensation policies
• Setup a unique Training Program for Recruiters and conceptualized and implemented processes for contract staffing. • Setup Offshore Sales & Recruiting team • Set up and managed successfully the H1B visa program • Managed all aspects of the business from Human Resources, Finance & Accounting, Legal and Commercial negotiations, Vendor Relationships and Administration
Chief Operating Officer (COO) at Netbusiness Solutions (India) Ltd. May 1998 - December 2000
As a COO, handled multiple responsibilities such as:
• Product Development for a B2B Portal for Cotton Exchange • Global Launch of the B2B Cotton Exchange at the International Cotton Advisory Council (ICAC) meet in Cairns, Australia • Forging relationships with international companies such as Refco, SGS • Preparing Legal and Financial documents that lead to Venture funding for the company from UTI
Surger Exim Inc. Partner & CEO October 1988 to present
Surger provides IT Consultancy Services across almost all spheres of the IT industry.
